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Effective Promotion
Whether you are a small or large business owner, if you are serious about
growing your business, start taking notes, because this information is
of vital importance.

In today's world, postcards have a powerful impact. Unlike marketing letters,
your audience can quickly read your message without opening an envelope
or worse yet, simply throwing that unopened envelope and letter directly in
the trash. Postcards also have a greater chance of being noticed and read
than email promotion. Most people don't even see all their incoming email
due to spam protection.

"The bottom line is postcards are a low cost method of getting your
promotion message read by a large audience immediately."

Rules Of Engagement
There are no big secrets to successful promotion. However, there are some
simple rules to follow if you want the maximum results from your marketing
efforts.

There are certain truths in life that apply to successful, direct mail marketing.
One of the most basic concepts that holds true in the realm of effective
postcard promotion is "Persistence." It may seem too simple of a concept,
but it's a proven fact that repetition in your marketing plan will definitely work
wonders. This is because your audience needs time to not only recognize
but also to respond to your business offer/promotion. In the beginning, you
will be building name recognition and the element of consistency.

Your initial marketing plan should consist of sending out postcards once a
month for 12 months. The good news is that your per customer cost in one
calendar year will be less than $4.00 (based on 4 x 6 format @ $.05 per
postcard, $.24 postage each). It is very important to mail your postcards to
the same people each month, unless, of course you receive a return to
sender notice due to an address change. This is another great advantage
of direct mail postcards, since the US Postal Service will be working in your
favor by keeping you up-to-date on your recipients change of addresses.

Less Is So Much More
So, now what are you going to put on those postcards? Basically, you want
to keep your postcards short and simple, both in written content and design.
Think of them as miniature billboards. Billboards usually have one striking
image and one or two lines of short text. That's it! The only difference with
postcards are you will also include complete contact information in the
form of a phone number, email & website address, and physical business
address (unless you are strictly an online business). Postcards reside
in a physical world, just like a business card. A constant reminder for
potential customers who can pin it up on a bulletin board, desk or refrigerator
for future reference. You can even go one step further by turning it into a
percent-off coupon, if presented in person at your location of business.

• Keep the design simple, yet striking.
• Choose bright colors and high quality images.
• Your message should be short, clear and memorable.
• Mail one postcard each month to every person on your list, for at
  least one year.

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